Mobile apps are one of the most intimate way to reach out to your consumers and users as these apps resides directly on your consumers’ mobile phones. Imagine this – Singapore has mobile phone penetration rate of 148.9% way back in 2012. This meant that an average Singaporean owns more than a phone. Businesses know that they […]

Often, when meeting prospective clients for the first time, my first question to them is “Is this your first time developing a mobile app?” If the answer is yes, I would switch to a different presentation deck to bring the prospect through the mobile app development process. We would do this even if we know that […]

This article is written by Calixto Tay, Partner at Originally US. If you had ever put thought into launching your own app or startup, you would have come across a thousand and one articles on how user interface design is the pillar of any self-respecting startup. Unlike other articles like this, I am not going […]