Our approach for CIMB Clicks begins with extensive market research into the latest consumer preferences and trends, as well as a thorough examination of the bank’s digital strategies and objectives.

Armed with these insights, we embark on a transformative journey. We breathe new life into CIMB’s digital presence through a comprehensive design and technology overhaul.

Our design refresh focuses on delivering a user experience that’s not just simpler and faster but also more appealing. By doing so, we help attract new customers while ensuring that existing ones can migrate seamlessly to the mobile app platform. What sets our design apart is its remarkable scalability, empowering CIMB to effortlessly introduce new services to CIMB Clicks in the future.

When it comes to technology, we are unwavering in our commitment to the highest security standards. As an ISO27001 Information Security Management certified mobile app developer, our skilled developers meticulously engineered CIMB Clicks from ground to pass vulnerability assessments and penetration tests. Our dedication to implement secure software development practices ensures that the mobile app remains fortified in the face of evolving threats.

We partnered with the Central Provident Fund Board to reimagine how CPF members can give back — launching Community Paying it Forward (CPFV) 2.0, a one-stop mobile app that makes volunteering more accessible, engaging, and purposeful.

Built around the spirit of contribution, CPFV 2.0 empowers volunteers with exclusive learning content, real-time updates on training and volunteering opportunities, and a personalised journey through unique volunteer personas.

With thoughtful gamification, volunteers can complete missions, level up avatars, and climb the leaderboard — transforming every act of giving into a rewarding, motivating experience.

We partnered with the Singapore Kindness Movement to reimagine Singa the Kindness Lion as an interactive WhatsApp chatbot — powered by our in-house advancements in Large Language Models (LLM), Retrieval-Augmented Generation (RAG), and agentic AI technology.

Unlike traditional chatbots limited to keywords or fixed choices, Singa understands natural conversation, offering a truly human-like experience. To our knowledge, this is Singapore’s first public-facing LLM-powered chatbot built around a beloved national mascot.

The journey began in 2023, when our dedicated AI team set out to build a chatbot that could do more — answer real questions, perform tasks, and engage meaningfully, all while avoiding the common pitfalls of generic AI. It had to be accurate, safe, and deeply attuned to Singapore’s unique language and culture.

Together with Brain Juice Collective, we shaped Singa’s tone and personality through public focus groups, aligning every interaction with SKM’s mission of spreading kindness.

The result? A friendly, secure, and intelligent chatbot that welcomes visitors to Kindness Day at Changi Airport, shares helpful tips, gathers feedback, and connects hearts — all through chat.

At Originally US, we don’t just build technology — we bring meaningful ideas to life.

Use Price Kaki to compare prices of groceries, household items, and hawker food and discover new alternatives!

Price Kaki is the first mobile application in Singapore that allows you to compare and contribute in-store prices of groceries, household items and hawker food through a single platform.

Save time and money when planning your shopping trip and when going out for lunch!

You can use Price Kaki to:
• View and compare in-store prices and promotions
• Filter and sort listings by price, distance, supermarket and more!
• Get updates on price changes
• Earn rewards by contributing updates to keep information in Price Kaki current
• Explore supermarkets and hawker centres near you

Price Kaki now covers major supermarkets and hawker centres in Jurong West, Toa Payoh and Tampines. More areas will be added soon!

Compare prices of items with ease at any time of the day and be updated about the latest price change. Say goodbye to the manual prices of recording prices of items because we have got you covered!

We worked with AIA Singapore to create a feature that turns every step into a journey of discovery. iDiscover with AIA Vitality is a GPS-enabled experience within the AIA+ app that encourages members to get active — while exploring hidden gems and earning rewards along the way.

Whether it’s a weekend adventure or a quick weekday stroll, iDiscover offers curated walking trails across the island — available anytime, at your own pace. Each completed trail not only reveals a new side of Singapore but also helps members stay healthy and earn Vitality points.

Now in its 8th season, the SG60 Edition celebrates Singapore’s 60th birthday with specially designed trails that take members through iconic landmarks and national milestones. For each trail completed, users earn 50 Vitality points — and for those who complete both, a bonus reward of 200 Vitality coins awaits.

More than just a walking feature, iDiscover blends wellness, culture, and rewards — all in a single, engaging experience. It’s how we help make healthy living fun, meaningful, and uniquely Singaporean.

CPF Starter is a handy resource tool that gives an overview of your CPF, from projecting the growth of your CPF savings to how you can better use these savings for your housing, healthcare and retirement needs.

CPF Starter was featured on Apple’s App Store during Chinese New Year 2017!

Winner Of 3 Awards At MOB-EX 2016

Celebrating Excellence In Mobile Marketing

Best Mobile Advertising: Gold
Best App – Utility: Gold
Best App – Creativity: Bronze

Scope: Consulting and Development

Update: This campaign has ran its course, and as of 2020, this mobile application has been sunset by CPF Board.

Used by more than 96% of AIA financial advisors in Singapore, iResource is a go-to sales platform that is proven to boost productivity by equipping financial advisors with product content, mini-games, calculators and illustrators that help them better conduct their sales.

The success of iResource in Singapore meant AIA Global has also taken notice and engaged Originally US to develop mobile solutions for AIA offices across the region.

A SG Bus Arrival App for both SBS and SMRT bus arrival timing that Singapore Truly Deserves!

Introducing innovative new features such as bus location display, unified search and 3rd bus arrival timing, SG BusLeh is currently the most popular and highly regarded bus app in the market.

In recognition of our innovation in land transport solution, our Managing Director was conferred the prestigious Land Transport Excellence Awards 2016 – Most Innovative Solution for our work on SG BusLeh.

Scope: Conceputalization, Design, Development, Marketing

This is an interactive sales tool for agents, packed with mini games and animation to make AIA’s products fun and simple to understand.

This tool was featured during a Channel News Asia segment on 23rd August 2016!

>> COMPLETE CASE STUDY

Based on the latest location-based beacon technology, the River Safari Adventure Buddy app automatically unlocks content as guests travels around the park.

The rich multimedia content in the app comes in 6 different languages, while on-demand notifications allow park administrators to notify guests regarding upcoming activities.

The app is designed to be functional offline, with audio narration piped through the phone’s speakers when held to the guests’ ears to prevent disturbing other park visitors.

>> COMPLETE CASE STUDY

As the principal consultants for Mediacorp Channel 8’s new 9pm blockbuster <<Dream Coder>>, we played an active role in helping shape and fact-check the scripts for the show. At the same time, we produced a wide range of digital props, ranging from paper sketches to working apps seen on the show.

In conjunction with the launch of the drama, we also designed and developed an artificial intelligent boyfriend dating app, allowing audiences to chat with the main male characters (including the our beloved passionate guy) in the show right on their mobile phones!

Sometimes, pixels are really important to hamsters 

Developed as part of Zalora & TigerAir’s combined CNY campaign, this web app recommends travel destinations based on zodiac and issues unique Zalora discount vouchers to participants.

Scope: Consulting and Development

LTA Graciousness campaign, ‘Bring out the thoughtfulness in you’ features cute cartoon characters that represent the everyday commuter to help deliver the message of being thoughtful aka gracious to fellow passengers!

Scope: Design, Consulting and Development