There is no doubt that in a world that is increasingly reliant on digital tools, a mobile-first approach should be businesses and organisations first consideration in increasing touchpoints with their customers or employees.
Of the 4.65 million people in Singapore who own a smartphone, we can all agree that almost everyone always has a smartphone with them everywhere they go. Smartphones are usually the first thing they touch in the morning in the last thing they interact with at night.
Because of this, in the same way businesses fight for Share of Wallet, businesses now fight for “Home Screen Share” — they want to build enterprise mobile apps to have their company’s application or logo on consumers’ home screen so consumers will be constantly reminded of their brand.
However, things are not as simple as knowing the importance of having an enterprise mobile app and building one. We live in a world where consumers are now expecting more than they have ever expected before. Beyond an innovative mobile app, consumers will need to be won over by great user experience and well-thought-out mobile app design.
If the mobile app does not live up to users’ expectations or does not provide them an engaging experience within the first few clicks, the fate of the mobile app will not be positive.
So, just how can we go about ensuring success in developing an enterprise mobile app?
- The Business Case For Your Mobile App
If you want to improve your organisation’s digital outreach, it is crucial to come up with a solid mobile strategy as a first step. Ask questions like:
- How will the mobile app help realise the organisation’s goals?
- How big of a problem does the mobile app solve for the business?
- Are there similar apps available in the market? What are our competitors weaknesses and strengths and how can our mobile app stand out?
Project owners need to be well aware of the business case for their mobile app as it is the foundation of building a successful mobile app.
- Solid Grasp Of Your Target Audience Portfolio
Once you have justified the business case for building the mobile app, the next most important step is to understand the needs of your end-users well.
Mobile apps require much investment of time and effort to build. It is definitely not a project that can be done well if it is done just for the sake of it.
Your mobile app must value add to users within the first few clicks, to ensure it does not get uninstalled within the first few days of downloading. The mobile app is the bridge between your company’s and your customers. It is the single most engaging touchpoint to stay connected with your customers.
Having a solid understanding of your target audience portfolio will give you insight on how to build a mobile app your users will love and continue to use for the long term.
- Determining The Objective of Mobile App
Having clarity on the objectives of the mobile app will be the guiding beacon for all other decisions that you are going to make for the mobile app.
The objective determines how you are going to develop the app, what type of benefits it will bring to users, the design direction of the mobile app, and even what features to prioritise in the mobile app.
- Which App Development Methodology Is Most Suitable For You?
There are many different kinds of project management methodologies out there. After building your business strategy, understanding user needs and determining the objective of the mobile app, this is a good time to decide on which kind of methodology would suit your project needs best.
For example, if you have a fixed set of features and a hard deadline, your project might be more suitable for the Waterfall Methodology.
The Waterfall methodology — also known as the Waterfall model — is a sequential development process that flows like a waterfall through all phases of a project (analysis, design, development, and testing, for example), with each phase completely wrapping up before the next phase begins. (Adobe Experience Cloud)
On the other hand, if you don’t have a hard deadline/budget and are looking for a project methodology where you can build upon the solution along the way, an Agile methodology might be more suitable for you.
The Agile methodology is a way to manage a project by breaking it up into several phases. It involves constant collaboration with stakeholders and continuous improvement at every stage. Once the work begins, teams cycle through a process of planning, executing, and evaluating. Continuous collaboration is vital, both with team members and project stakeholders. (Wrike)
- Choosing The Right Mobile App Developer
After nailing down all the previous steps, arguably, the most important factor that can make or break your project is to find the right mobile app developers to develop your mobile app.
A good mobile app developer will take the effort to understand your business requirements in detail to make sure they built a mobile app that offers the best user experience for your users.
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Closing Thoughts
Your mobile app development journey does not have to be a daunting one. Taking into consideration the right factors, setting up clear objectives, understanding the business case for the app are all things that will guide you to build a successful mobile app.
Coupled with the guidance of an experienced mobile app development vendor, you are on your way to building a really successful Enterprise Mobile App that your users will love.
