Blog - Originally US

Over the years, the debate between Progressive Web Apps (PWAs) and native mobile apps has surfaced repeatedly — and for good reason. On paper, PWAs sound promising: one codebase, accessible through the browser, lower cost. But in practice, they rarely live up to that promise — especially when you’re building apps that need strong performance, security, and user engagement. At […]

Winning with our Client CPFB @ Mob-EX 2024

We are thrilled to announce that Originally US has been honored with two prestigious awards at the 12th annual Mob-Ex Awards, held on July 18, 2024. Our CPFV 2.0 mobile app, co-created with the Central Provident Fund Board (CPFB), earned us the Gold award for Best Launch/Relaunch and the Silver award for Best Use of […]

Latest posts

Case Studies

Why I helped Mediacorp produce a ‘cheesy’ drama about Singapore startups

This article has been reshared on TechInAsia, Mediacorp Channel 8’s Facebook Page and Romeo Tan’s Facebook page. The first episode of Dream Coder aired yesterday, and it has drawn divisive opinions from my friends in the IT industry. Some got goosebumps and foamed at the mouth within five minutes of watching the show, while others […]

Mobile App Development

Transforming a piece of paper in 3D with AR (Augmented Reality)

When you print a model on a piece of paper, the print is two dimensional. You can rotate and look at the paper from all kinds of different angle, but your model looks exactly the same. Doing a physical 3D model solves this issue, but highly impractical due to costs, portability and risk of damages. Creating […]

Mobile App Development

An Inside Look At The Mobile App Development Process

Often, when meeting prospective clients for the first time, my first question to them is “Is this your first time developing a mobile app?” If the answer is yes, I would switch to a different presentation deck to bring the prospect through the mobile app development process. We would do this even if we know that […]

In The Press

Press Feature: How Tay Wei Kiat grew Originally US from $500 startup to thriving mobile app business

Originally US and its Co-Founder Calixto Tay was featured on The Sunday Times’ Me & My Money section, a column that highlights special individuals and companies with a different way of managing their finances.

In The Press

Press Feature: Originally US Co-Founder Makes Apps Work For Him

Originally US and partner Calixto Tay was featured on 7th March 2016’s People column, a regular column covering notable individuals in Singapore and the things they do.

Mobile App Development

The True Cost of Building Mobile Apps

This article was written by Calixto Tay, Partner at Originally US. Background Building iOS and Android mobile apps seems to be all the rage now. Start-ups are building apps, SMEs are building them and even large MNCs are building them. Mobile apps are software that reside on a person’s mobile phone. There are almost […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales

The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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AIA Singapore Case Study: Re-Imagining Insurance Sales

The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

heheh

AIA Singapore Case Study: Re-Imagining Insurance Sales

The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales