Most people think that mobile app development is just about writing code. Hire people who write good code, and there you go—an amazing app is created! Of course, this is not really the case. Coding is essential but actually a small part of the larger process. A successful app isn’t built by jumping straight into development; we have to start with careful study, planning, and research to ensure that it meets and exceed users’ and clients’ expectations. Through years of experience building award-winning, great mobile apps for global brands and enterprises, we have established the ‘UPWARD’ methodology that goes above and beyond the development norm to deliver a fantastic end product.
How do we do this? Here’s a quick look at our methodology and a summary of each step:
User Study: Establish user profile, requirements, and app development objectives
Product Study: Understand competitors’ products and specifications
Wireframing: Initial sketch of our mobile app concept
Analysis: Thorough analysis and synching back with our client
Reconcile: Reconcile and reiterate with revised wireframes/other project artifacts
Design & Development: Start of the design and development phase
The simple answer is that we establish a clear understanding of the context surrounding our upcoming app and its users, before beginning the comprehensive process of sketching and improvement via a feedback loop between our clients and us. We don’t dive right into development without properly discerning what the client and users want. Doing so means operating with many assumptions in mind, a lack of specificity, and ultimately an app that flops due to lack of proper research. Our team always starts off with user and product studies to ascertain what exactly the context surrounding the product is—and how we may best meet the app development objectives. Competitors’ products may be profiled to ensure differentiation, or design and development targeted to hyper-specific user demographics.
After wireframing, which is the initial sketch to visualize how the app will appear, we go through rounds of testing, collective feedback, and discussions with our client. Before starting intensive and hard-to-change design and development work, we are careful to ensure that our mock-up and its direction have been tweaked alongside with client agreement. These steps are significant in managing expectations and making for a happy working relationship! Clients will not be surprised by features down the road or be upset with diverging visions, functions, or layouts. Afterall, the stamp of approval has been given after review and consultation. Our company and our clients can confidently move on to the next phase, happy with how the project is progressing.
It may seem a lot, having to lay down these foundations even before development. However, our tried-and-tested ‘UPWARD’ methodology is meaningfully comprehensive. Just talk a look at our very own River Safari app development case study, as an example. We engaged context to critically define a problem and then produced a creative solution via structure and feedback (creativity and structure are not at all opposites! Creativity can be facilitated by structure). All of this ensured the quality and success of our app. And with great apps come delighted users!