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Over the years, the debate between Progressive Web Apps (PWAs) and native mobile apps has surfaced repeatedly — and for good reason. On paper, PWAs sound promising: one codebase, accessible through the browser, lower cost. But in practice, they rarely live up to that promise — especially when you’re building apps that need strong performance, security, and user engagement. At […]

We are thrilled to announce that Originally US has been honored with two prestigious awards at the 12th annual Mob-Ex Awards, held on July 18, 2024. Our CPFV 2.0 mobile app, co-created with the Central Provident Fund Board (CPFB), earned us the Gold award for Best Launch/Relaunch and the Silver award for Best Use of […]

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Let’s jump right in to the first step: User Study. An app is nothing without its users. Beyond noting down the business requirements from our clients (CASE), we spent ample time understanding and researching potential users of our app. Interviews were conducted across Singaporeans of various demographics. Extra focus was given to certain groups, whom […]

Note: this is the first article on our five-part, in-depth case study. It details our journey building an app, Price Kaki. We will be deep diving into the entire process taken. The app was built with love, care, and hard work. We hope that you will gain valuable insights from reading this. You might be […]

Bad app reviews are every company’s nightmare. After investing so much time, money, and effort to pivoting into the digital space, dissatisfied users who openly leave a 1-star rating and angry comments can be devastating. We know how important App Store or Google Play ratings are. Ratings substantially affect your company’s brand and reveals the […]

The day has arrived. Your boss has tasked you to source for a mobile application developer or vendor and manage a mobile application project for your company. But all the information you can find online is overwhelming: you hear about native and hybrid development, but have no idea how to differentiate them. Fret not—that’s what […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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