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Over the years, the debate between Progressive Web Apps (PWAs) and native mobile apps has surfaced repeatedly — and for good reason. On paper, PWAs sound promising: one codebase, accessible through the browser, lower cost. But in practice, they rarely live up to that promise — especially when you’re building apps that need strong performance, security, and user engagement. At […]

We are thrilled to announce that Originally US has been honored with two prestigious awards at the 12th annual Mob-Ex Awards, held on July 18, 2024. Our CPFV 2.0 mobile app, co-created with the Central Provident Fund Board (CPFB), earned us the Gold award for Best Launch/Relaunch and the Silver award for Best Use of […]

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In Singapore, you’ve probably heard of phrases like digital transformation and Smart Nation being repeatedly used. Globally, you’re aware of the mounting importance of online space—so crucial that those who don’t digitize lose out. More and more people are on their phones these days. Using apps. Engaging with them, spending on them. You might be […]

Let’s take a look at the fourth and fifth steps: Analysis and Reconciliation. With the wireframe in hand, we were able to hold useful discussions and workshops with the project team at CASE. We worked together to further refine the intended user flow and experience. Multiple adjustments to the layouts were made for two reasons: […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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