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We are thrilled to announce that Originally US has been honored with two prestigious awards at the 12th annual Mob-Ex Awards, held on July 18, 2024. Our CPFV 2.0 mobile app, co-created with the Central Provident Fund Board (CPFB), earned us the Gold award for Best Launch/Relaunch and the Silver award for Best Use of […]

Guarding Your Digital Frontiers: The Security Assurance of Experienced Mobile App Developer

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In Singapore, you’ve probably heard of phrases like digital transformation and Smart Nation being repeatedly used. Globally, you’re aware of the mounting importance of online space—so crucial that those who don’t digitize lose out. More and more people are on their phones these days. Using apps. Engaging with them, spending on them. You might be […]

Let’s take a look at the fourth and fifth steps: Analysis and Reconciliation. With the wireframe in hand, we were able to hold useful discussions and workshops with the project team at CASE. We worked together to further refine the intended user flow and experience. Multiple adjustments to the layouts were made for two reasons: […]

Let’s jump right in to the first step: User Study. An app is nothing without its users. Beyond noting down the business requirements from our clients (CASE), we spent ample time understanding and researching potential users of our app. Interviews were conducted across Singaporeans of various demographics. Extra focus was given to certain groups, whom […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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